The annual Season Kick-Off brought the members of the Saalbach Hinterglemm tourism board up to speed. Alongside destination news, current information on upcoming events and special promotions, the program also featured a number of insightful talks. The developers of CapCorn - the booking system the tourism board has been using since 2006 - presented the latest features. The tourism board team introduced the Saalbach brand and shared tips on how businesses can implement and live it in everyday operations. Guest speaker Mario Sepp, founder of the agency "Gastspiel", rounded off the program with his talk on "Service Design in Tourism".
Wolfgang Quas, Head of Marketing: "Successful brand management does not stop at advertising, product development and the like. Businesses that live the core values and turn the expectations that have been created into positive holiday experiences are the key to sustainable success for the entire destination. That is why it is important to us to keep our partners in the region informed and to pull in the same direction together. The Kick-Off Meeting is the ideal setting to share news and current trends and combine them with interesting talks."
